00:00:00.300 –> 00:00:04.230

Hey, everybody got a bit of a bonus episode for you today.

00:00:04.260 –> 00:00:05.310

It is.

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The first deep dive episode of my podcast podcast workflows.

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It's a daily podcast, but every Wednesday I do a deep dive on

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how a popular podcaster publishes their show or the process for

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publishing a specific type of show.

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Like a mini podcast or a daily podcast.

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I'm really excited that this show is back after a short hiatus until

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I wanted to share the first deep dive with you, how trailer park got.

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10,000 downloads in six weeks.

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I hope you enjoy it.

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If you do, you can subscribe wherever you get your podcasts or

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learn more over at show dot podcast.

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workflows.com.

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That's it for the intro now let's get to the episode REO missing Blatt

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eats, sleeps and breathes podcasts.

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Her main job is with a podcast company.

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Her newsletter is all about podcast curation.

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And she runs a newsletter and podcast community.

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On discord.

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She loves podcasts so much that she, along with her cohost, Tim Vegas.

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Produce a podcast about podcasts.

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Well, really it's about podcast trailers specifically.

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It's called trailer park.

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And you might think that sounds too niche.

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But they got 10,000 downloads in just a few weeks.

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Their outreach process was crucial to achieving this goal and today that's

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what we're going to talk about on podcast workflows Welcome to podcast

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workflows, where you get daily tips to improve your process, grow your

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show, and maybe even make some money.

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Each week.

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I also do a daily dive into the process of the world's most successful

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podcasters and reveal their tools, processes, and systems to help you

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simplify the production of your own show and reclaim hours in your day.

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You can improve your own podcast production process

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by seeing how the pros do it.

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I'm your host, Joe Casabona and it's Wednesday, which

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means we're doing a deep dive.

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We're going to look at how the trailer park podcast got

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10,000 downloads in six weeks.

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And specifically we're going to cover these three things.

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Why a super niche podcast is the path to success.

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Y spending some time in the edit can greatly enhance your show.

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And why pitching indirect outreach is still the best way to grow your podcast.

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Now a couple of quick stats before we get started, it's hosted by

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Arielle, NIS and black and Tim Viega.

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Vegas.

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It launched in February, 2023.

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At the time of this recording, it has about 14 episodes.

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There are a few bonus episodes in there.

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It is weekly with seasons.

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The format is host cohost.

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It takes about 10 hours to produce one episode.

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The recording tool is squad cast, which is acquired or has been acquired by descript.

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And the podcast host is all HSA.

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I hope I said that.

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Right.

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So let's dive into it first.

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What is trailer park about?

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Well, here's how Arielle describes it.

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It's a podcast that highlights podcast trailers.

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In each episode, we feature a trailer for a show that took

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one of the following paths.

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Started off as a seasons long.

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Show was made as a proof of concept.

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Was made just for fun.

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Or a stuck somewhere in the prelaunch phase.

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But it's not just about highlighting the show.

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Arielle.

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And Tim also talk about what worked well offer constructive criticism.

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And say, if they've listened to the show based on the trailer.

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As for the goal of the show.

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Well, let's throw it back to Arielle for this one.

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She says to help creators a master the art of the audio teaser and

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to expose listeners to their next favorite show or creator.

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This is definitely a podcast for podcasters.

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So knowing that let's dive in to the production process.

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First let's talk about how they find trailers.

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Arielle and Tim's process for finding subjects.

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Namely trailers to cover is very similar to what I have

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set up for podcast workflows.

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Podcasters can submit their chiller and then they listen to see what's a good fit.

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Here are some of the questions they ask.

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Is it interesting?

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Is it complex?

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And can we critique the show without hurting the host's feelings?

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Once they do find a trailer.

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They like, they reach out to the creator to get a voice clip to use in the episode.

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Perhaps that's something that I should be doing for future episodes of this show.

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One important aspect is that as they say in their own trailer, It doesn't have to

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be for a launched or successful podcast.

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It can be for a podcast that never got made.

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The only requirement.

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Is that there is a trailer.

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This is a great move on their part because it makes the show

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super focused and super niche.

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Number one, their audience is creators and podcasters who want to create

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a good teaser for their content.

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A skill that's increasingly important in the age of clips and short form video.

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There potential content pool seems vast over 4 million podcasts, but they don't

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need to spend time sifting through 4 million shows to find a good episode.

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They're always looking for one episode, the trailer.

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And they can start with submissions from their own audience.

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So your takeaway for this is when you're starting a podcast or looking

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to improve your workflow, go narrow.

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This will help you focus on the content that matters most.

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Now let's talk about their notes on the trailer.

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Once the trailer gets elevated to the status of episode, topic, Arielle

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and Tim get to work on the episode.

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There's a lot of debate between script outline or off the cuff and on trailer

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park, they use bullet points to cover the things they want to cover.

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I think this makes perfect sense for a host co-host format where they're

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offering critiques of any kind.

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Uh, script feels too limiting.

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Because, well, they're trying to have an insightful conversation.

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And some of the best points will come up organically.

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On the other hand, you don't really want to go in completely cold fumbling

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for words or grasping at straws.

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You want to be prepared when you're critiquing someone else's work.

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Bullet points help the two hosts, get a heads up on the general topics.

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While offering enough flexibility to go off the cuff when they need.

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And again, here it's Arielle and Tim are playing off of each other.

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So it's important that they have good chemistry, which they do since they're.

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Working with each other's points and adding to an ongoing conversation.

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If these were just a single host show, the script might be a

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better way to tell a better story.

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But that's also an entirely different format where you'll

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need to add some dynamic element.

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To the show without another person there to help.

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Again, these notes are also for me as I continue to.

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Read these deep dives that you can find over@podcastworkflows.com.

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With that out of the way, let's talk about the recording and editing.

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Well, volley we'll I'll say, uh, after their notes, Arielle and Tim record

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together using squad cast naturally since Arielle works for a squad cast.

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Now descript.

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Using the bullet points, which they create using a template, they run through

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everything they want to hit in the show.

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This includes any promos recaps of previous episodes, what to expect

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sponsors, which they feature prominently.

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But in my opinion, not intrusively.

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And of course the trailer.

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And while they could just call it a day right there.

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Export the recording and call it finished.

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They spend a bunch of time editing the show.

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Remember in a previous daily tip, I told you not just to record and release.

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I've seen this statistic that for every one hour of finished content,

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it takes four hours of work.

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But trailer parks episodes are nine to 12 minutes with the full trailer that they're

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covering and it takes 10 hours of work.

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That's about four times longer.

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Which got me asking the question.

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Why.

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If I were to guess, I'd say finding entry, critiquing the podcasts.

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Take around two hours at absolute most.

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The combination of Arielle's encyclopedic knowledge of podcasts.

00:09:23.927 –> 00:09:27.647

And the fact that trailers are innately short means that it's

00:09:27.647 –> 00:09:29.657

not a huge time commitment.

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Even at three minutes, five listens is 15 minutes.

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Then let's say about 45 to organize their thoughts into bullet points.

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My guess is the lion's share of production time goes to editing.

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So here's how it works again.

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According to Arielle.

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Tim handles the initial cuts.

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Then Arielle goes through with a fine tooth comb, hands it back to Tim, and

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he adds the music and sound effects.

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Then they go through a few more rounds before settling on a final draft.

00:10:03.017 –> 00:10:06.317

The edit is important for any podcast, for sure.

00:10:06.947 –> 00:10:11.147

But when you're trying to create a show that's as punchy and informative

00:10:11.387 –> 00:10:15.167

as the content you're critiquing, you want to spend a lot of time

00:10:15.167 –> 00:10:17.027

in the edit to make it rock solid.

00:10:18.197 –> 00:10:21.497

For example in the show, crucial fusion.

00:10:22.337 –> 00:10:27.947

They move quickly between the recap promos, actual trailer and notes

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before moving to what to expect next.

00:10:31.307 –> 00:10:33.647

Without audio cues and proper editing.

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It would be easy to get lost or even worse.

00:10:37.547 –> 00:10:38.117

Bored.

00:10:40.498 –> 00:10:45.178

So your takeaway here editing is more than just removing ums and barking dogs.

00:10:45.958 –> 00:10:48.748

You can change the feel and pacing of the show.

00:10:49.318 –> 00:10:53.848

As long as the content is there, editing can greatly enhance your podcast.

00:10:54.328 –> 00:10:56.248

I mean, just look what it did for star wars.

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Am I right?

00:10:59.068 –> 00:11:01.978

Now let's talk publishing and the call to action.

00:11:02.398 –> 00:11:05.668

Once the episode is done, Arielle and Tim upload the episode

00:11:05.668 –> 00:11:08.098

themselves to Asha their podcast.

00:11:08.098 –> 00:11:08.518

Host.

00:11:08.968 –> 00:11:11.818

For episode notes, Arielle says they use a template.

00:11:12.088 –> 00:11:15.628

They share a bit about the trailer, include links and make sure to

00:11:15.628 –> 00:11:17.818

highlight their sponsors prominently.

00:11:18.388 –> 00:11:21.298

And they write all of that within their podcast.

00:11:21.298 –> 00:11:21.658

Host.

00:11:23.788 –> 00:11:28.528

The use of a template is crucial here, especially since the show has several

00:11:28.528 –> 00:11:30.838

sponsors, any season long giveaway.

00:11:31.138 –> 00:11:32.338

At least in season one.

00:11:33.698 –> 00:11:38.258

You can use a simple Google doc that you make copies of, or you can use a tool

00:11:38.258 –> 00:11:40.268

like text expander, if like Arielle.

00:11:40.628 –> 00:11:43.748

You prefer to write directly in the podcast, hosts editor.

00:11:44.588 –> 00:11:48.308

Another important aspect of a template for notes is the call to action.

00:11:48.668 –> 00:11:52.538

On the trailer park podcast, the CTA is to submit your trailer.

00:11:53.228 –> 00:11:56.978

They make sure to include this link as well as mentioned

00:11:56.978 –> 00:11:58.898

how to do it on the show.

00:11:59.588 –> 00:12:02.708

Your call to action should be prominent and obvious.

00:12:03.308 –> 00:12:08.018

If I had one critique for this show, it would be that there are several CTS.

00:12:08.738 –> 00:12:12.308

But that's not necessarily unique to this podcast.

00:12:12.728 –> 00:12:16.418

In fact, you've probably heard me give multiple CTS.

00:12:17.018 –> 00:12:18.518

On podcast workflows.

00:12:19.788 –> 00:12:24.348

Plus they benefit here from the main CTA being precisely what the show is about.

00:12:25.908 –> 00:12:26.358

Okay.

00:12:26.388 –> 00:12:30.348

Now let's get to the main event to reaching 10,000 downloads

00:12:30.618 –> 00:12:32.598

in 10 episodes or fewer.

00:12:34.304 –> 00:12:38.354

One of the most interesting aspects of trailer park, the trailer park show.

00:12:38.834 –> 00:12:42.104

Is that even though it's so niche, it grew pretty quickly.

00:12:42.644 –> 00:12:48.044

During an interview on the grow, your show podcast with It came up that they reached

00:12:48.074 –> 00:12:50.414

10,000 downloads in just a few weeks.

00:12:51.014 –> 00:12:56.024

Let's look at what is, and what's not a factor in that growth.

00:12:57.914 –> 00:13:01.304

Video is something more podcasters are recording and releasing.

00:13:01.304 –> 00:13:04.754

So Arielle and Tim record with Scott squad cast.

00:13:05.174 –> 00:13:07.484

And they have the option to record with video.

00:13:07.484 –> 00:13:08.354

So they do.

00:13:09.374 –> 00:13:12.494

However, they're not doing anything with that video at the moment.

00:13:12.914 –> 00:13:17.024

Instead they're making use of tools like recast studio, one of their

00:13:17.024 –> 00:13:19.514

sponsors to create audio grams.

00:13:20.024 –> 00:13:23.984

They share this content on Twitter, Instagram, and LinkedIn, but social media.

00:13:24.014 –> 00:13:26.324

Isn't where I think the magic happens.

00:13:27.224 –> 00:13:32.114

Social media is notoriously hard to grow your podcast on because you are

00:13:32.114 –> 00:13:34.964

asking people to fully switch contacts.

00:13:35.204 –> 00:13:40.394

They're scrolling through Twitter or threads or Facebook or LinkedIn.

00:13:40.844 –> 00:13:44.894

And now you're asking them to stop what they're doing to listen to a podcast,

00:13:45.074 –> 00:13:46.994

which is something totally different.

00:13:48.014 –> 00:13:52.394

Instead, here's what Arielle shared about their efforts to promote the show.

00:13:53.084 –> 00:13:58.364

Social media pitching themselves as guests on other podcasts, writing blog posts for

00:13:58.364 –> 00:14:00.614

other outlets that link back to the show.

00:14:01.064 –> 00:14:03.464

Pitching their show to podcasts newsletters.

00:14:03.794 –> 00:14:05.234

This is how I discovered the show.

00:14:05.804 –> 00:14:08.264

And pitching themselves to be featured in apps.

00:14:08.864 –> 00:14:12.794

You can see that there's a lot of pitching and direct outreach.

00:14:13.364 –> 00:14:17.174

In fact, I heard about the show because Arielle who has subscribed to my

00:14:17.174 –> 00:14:22.004

newsletter, asked if I'd mention it to my audience, which I gladly did.

00:14:23.890 –> 00:14:27.340

So your takeaway social media shares are fine.

00:14:27.790 –> 00:14:29.710

But they aren't a growth strategy.

00:14:30.340 –> 00:14:36.400

Instead identify other podcasters, blogs, YouTube channels, and newsletters

00:14:36.610 –> 00:14:38.710

that align with your show's mission.

00:14:39.310 –> 00:14:41.920

And ask them to share it with their audience.

00:14:43.150 –> 00:14:48.700

Now where they can improve because podcasts are a constant work in progress.

00:14:49.240 –> 00:14:50.860

And they should be iterative.

00:14:51.370 –> 00:14:53.350

And improve based on feedback.

00:14:54.010 –> 00:14:56.320

The trailer park podcast is no different.

00:14:56.830 –> 00:15:00.310

So when asked Arielle said we could always spend more time.

00:15:00.880 –> 00:15:01.840

On promotion.

00:15:02.590 –> 00:15:07.120

This is almost assuredly true for every podcast or at least most podcasts.

00:15:07.450 –> 00:15:08.740

If you like Arielle.

00:15:08.740 –> 00:15:11.140

And Tim has spent a lot of time creating the content.

00:15:11.440 –> 00:15:15.730

The last thing you likely want to do is think about promotion.

00:15:16.810 –> 00:15:20.920

Likely they have the tent poles in place to be able to do this well, though.

00:15:21.370 –> 00:15:24.880

They're recording video, which they can repurpose for Instagram and YouTube.

00:15:25.390 –> 00:15:26.440

Their sponsor.

00:15:26.590 –> 00:15:29.440

And one of the tools at their disposal is cap show.

00:15:30.250 –> 00:15:34.330

Also owned and run by the aforementioned DJ Shen.

00:15:34.840 –> 00:15:38.920

So this will transcribe episodes and create Twitter threads, LinkedIn

00:15:38.920 –> 00:15:40.480

posts, and a newsletter draft.

00:15:40.750 –> 00:15:44.050

They can use that as a starting point for written content.

00:15:44.740 –> 00:15:47.530

Plus they're helping creators who are often willing to share

00:15:47.530 –> 00:15:48.940

content that they're a part of.

00:15:49.810 –> 00:15:53.350

But going back to their playbook, direct outreach is a fantastic

00:15:53.350 –> 00:15:54.400

way to promote the show.

00:15:54.970 –> 00:15:59.230

Talking to creators in their network, the creators they cover, the tools

00:15:59.230 –> 00:16:04.240

they cover and doing podcast swaps are ways to expand their reach.

00:16:06.280 –> 00:16:11.590

Now as they gear up for a new season, they can also make another big launch.

00:16:11.830 –> 00:16:14.290

This is one of the benefits of seasonality.

00:16:14.890 –> 00:16:18.610

Reach out to the previous outlets, as well as new ones for coverage and

00:16:18.610 –> 00:16:20.710

mention that the show is coming back.

00:16:21.820 –> 00:16:25.330

As an aside, they also mentioned that they're behind on

00:16:25.330 –> 00:16:27.010

publishing some bonus episodes.

00:16:27.460 –> 00:16:31.810

Another benefit of seasonality is that bonuses can be dropped when they're ready.

00:16:34.414 –> 00:16:40.354

So, how can you use the trailer park podcast to improve your podcast workflows?

00:16:40.504 –> 00:16:45.754

What are the biggest and best takeaways from Arielle and Tim and how they produce,

00:16:45.874 –> 00:16:48.094

publish and promote the trailer park show.

00:16:48.934 –> 00:16:53.374

Number one, pick a narrow niche, go narrow on the niche of your podcast.

00:16:53.704 –> 00:16:56.584

It will help you focus on the content that matters most.

00:16:56.884 –> 00:16:59.524

You can always expand or change based on feedback.

00:17:00.064 –> 00:17:04.084

Instead of choosing to interview business owners, make your show conversations

00:17:04.174 –> 00:17:07.594

with solo preneur parents who are building a business around family life.

00:17:08.224 –> 00:17:12.574

Your podcast, mission statement can inform and assist in the direction of

00:17:12.574 –> 00:17:15.394

your content here and keep you focused.

00:17:16.424 –> 00:17:19.064

Number two, make editing a priority.

00:17:19.604 –> 00:17:22.634

Editing is more than just removing ums and barking dogs.

00:17:23.024 –> 00:17:25.694

You can change the feel and pacing of the show.

00:17:26.414 –> 00:17:30.974

Arielle and Tim record their conversation, but bring in plenty of other elements like

00:17:30.974 –> 00:17:35.264

interstitial music, sound effects, sound bites, and commentary from the podcaster.

00:17:35.894 –> 00:17:40.064

If you're going to spend a lot of time on your podcast, do it here and leverage

00:17:40.094 –> 00:17:42.884

automation and delegation to do the rest.

00:17:44.054 –> 00:17:47.054

What are some small incremental changes that you can make for

00:17:47.054 –> 00:17:49.424

the next episode of your podcast?

00:17:49.934 –> 00:17:53.174

Figure out two to three things that can turn your show from

00:17:53.174 –> 00:17:54.794

a meandering conversation.

00:17:55.094 –> 00:17:58.484

Into a punchy attention grabbing story.

00:18:00.434 –> 00:18:04.484

And number three, ask for the share social media.

00:18:04.484 –> 00:18:06.044

Isn't a growth strategy.

00:18:06.404 –> 00:18:11.174

Direct outreach is a tried and true method for growing your podcast.

00:18:11.714 –> 00:18:15.824

Reach out to a similarly aligned websites, podcasts, newsletters, and

00:18:15.824 –> 00:18:19.994

YouTube channels to see if they're willing to help you promote the show.

00:18:20.684 –> 00:18:23.924

You can also do podcast swaps or other trades.

00:18:24.314 –> 00:18:28.064

That's why it's important to find outlets that align with your goals and mission.

00:18:28.634 –> 00:18:31.034

You could also experiment with paid placement.

00:18:31.844 –> 00:18:35.354

Either way, remember that most people aren't just going to share your

00:18:35.354 –> 00:18:40.514

podcast, reaching out and asking for the share can help you grow more quickly.

00:18:41.744 –> 00:18:45.314

Offering to create unique content also works well.

00:18:45.824 –> 00:18:50.294

It's more work for you, but it allows you to stand out more than just a back linker.

00:18:50.294 –> 00:18:50.834

I mentioned.

00:18:51.374 –> 00:18:54.494

You have the opportunity to give a new audience, a taste of what

00:18:54.494 –> 00:18:55.664

they can get from your show.

00:18:56.474 –> 00:19:00.464

The simplest way to get started with this is to use Google sheets notion

00:19:00.464 –> 00:19:02.324

or my personal favorite air table.

00:19:02.684 –> 00:19:07.064

To keep a list of people in places to reach out, to track when you reached out,

00:19:07.094 –> 00:19:13.844

when you need to follow up, if they accept and what your promo article or mention is.

00:19:13.844 –> 00:19:17.234

And when it goes live, So there you go.

00:19:17.234 –> 00:19:20.714

That's it for this deep dive into the workflow.

00:19:21.194 –> 00:19:23.684

Of the trailer park podcast.

00:19:24.014 –> 00:19:25.274

I hope you enjoyed it.

00:19:25.364 –> 00:19:29.504

And the top takeaways you can read the full article.

00:19:30.314 –> 00:19:35.744

At the link in the description or over@podcastworkflows.com.

00:19:36.104 –> 00:19:39.464

Let me know what you thought of this episode.

00:19:39.944 –> 00:19:44.234

You can find me on X and threads as at J Casabona.

00:19:44.534 –> 00:19:48.104

And if you want to connect on LinkedIn, um, Joe, Casabona over there.

00:19:48.864 –> 00:19:55.134

I hope you enjoyed that deep dive as much as I enjoyed making it again.

00:19:55.134 –> 00:19:58.764

If you like this show, subscribe in the app or you're listening

00:19:58.764 –> 00:20:04.344

right now, or learn more over at show dot podcast, workflows.com.

00:20:04.614 –> 00:20:08.064

Thanks so much for listening and until next time get out

00:20:08.064 –> 00:20:09.864

there and build something