How I Built It is now Streamlined Solopreneur!
Jessica Lawlor is a content manager and strategist. Your content plan is integral to your small business, as I’ve learned over the past couple of year. I’m being a lot more intentional this year, and in this episode, Jessica talks about how you can too. We chat about content calendars, answering important questions regarding your goals, and how to create content even if you’re strapped for time.
I was excited to reconnect with my friend Colin Devroe on this episode. We met through the WordPress community in Scranton and I just the co-working space he and his business part Kyle created. In this conversation, we get back to basics, and talk blogging. With the ever changing landscape of the web and social media, how important is it to have your own blog? Let’s find out!
Jaclyn Schiff made her way onto the show because she’s authentic. She reached out recommending another guest, in a real way. Then, throughout the course of the conversation, we decided she’d also be a good guest for the show! She’s a master of making the most of your content. We talk all about repurposing – something I could do a little better – as well as that cold outreach she’s good at. We also talk about productizing services, which is something I’m doing at the moment. So lots of great stuff here!
Jeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He offers so much incredible advice about SEO and life in general. I love his story, and I think you will too.
Nicole Kohler is a Growth Marketer at Automattic; most of her job revolves around building and publishing content for her team and her main product, Jetpack. So in this episode, I talk to Nicole about Content Strategy. This is something I struggle with, and I usually, just publish when I think of stuff. Nicole provides us with some great advice from her time at Automattic, working with both the Jetpack and the WooCommerce teams!
Sean Blanda is a long time friend, journalist, and Editor-in-Chief of GrowthLab and I Will Teach You To Be Rich. He has an excellent newsletter that focuses in on specific topics and takes an objective approach to writing. In this episode, we discuss what an full stack Indy publishing platform would look like, and why it’s important.
James Rose is an Australian agency owner who creates websites for a living. In this episode, we talk about his brand new product, Content Snare. Content Snare is a software product built to drastically cut down the time and headache wasted on chasing up clients for website content. I think anyone who’s made websites can get behind this. We also talk about being a good developer, and how to create a product people will actually use.
In this episode, Bob and I get back to WordPress basics and talk all about blogging! Bob talks about how he built his blog, using plugins (60+!), coming up with good content, and a lot more. This is an excellent episode for anyone who uses WordPress or wants to start a blog.